GOOD PERSON
What I do
I work on brand strategy for the National Trust, helping define how and what we communicate, from our stately homes to our big open spaces, from traditional advertising to slightly different approaches like MyFarm, a project where we're handing over the running of a farm to 10000 people through the web.
Have you been involved with film in your work? If so, how and what was your role?
We're working with BritDoc and Green Lions on one of the Good Pitch projects this year, but very keen to work with film more broadly.
3 things you've worked on that have done real good in the world
MyFarm
Oxfam International brand strategy
Lots of silly endurance events to raise money for charity
- Documentaries you have seen recently and loved
- Up In Smoke Educating Essex Etre et Avoir End of the Line Erasing David
- Who or what has changed the world the most in your lifetime?
- Tim Berners-Lee
- Which issue keeps you up at night?
- Disconnection - the root cause of almost all environmental and social issues
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