Creative Commons provides free tools that make it easy for copyright holders to share work under terms of their choosing. For example, filmmakers can use Creative Commons licenses to offer certain usage rights to the public, while retaining other rights that they want to reserve exclusively. Many media creators find that strategically sharing some or all of their work via Creative Commons' "some rights reserved" copyright approach can be very useful in terms of maximizing visibility and engaging audiences in a participatory fashion. Furthermore, filmmakers looking for music, images, video, and other content that they can freely and legally use have access to a giant pool of CC-licensed creativity. There are hundreds of millions of works — songs, images, videos, and more — available for free and legal use under the terms of our copyright licenses, with more being contributed every day. Millions of people, companies, and institutions throughout the world have used Creative Commons licenses to amplify the impact of their work – everything from film, art, music, and journalism to academic coursework and scientific data – by making it available for free and legal sharing, use, and adaptation. Creative Commons license users include filmmakers Davis Guggenheim and Jesse Dylan, rock bands Nine Inch Nails and Radiohead, the official White House website (whitehouse.gov), Wikipedia, the Public Library of Science, Flickr, and Google.
Creative Commons licenses help filmmakers amplify the reach and impact of their work.