ActionAid

Vision, Mission & Values

Our vision * A world without poverty and injustice in which every person enjoys the right to a life with dignity. Our mission * To work with poor and excluded people to eradicate poverty and injustice. Our goals * poor and excluded people and communities will exercise power to secure their rights * women and girls will gain power to secure their rights * citizens and civil society across the world will fight for rights and justice * states and their institutions will be accountable and democratic and will promote, protect and fulfil human rights for all. Our values ActionAid lives by the following values: * mutual respect, requiring us to recognise the innate worth of all people and the value of diversity * equity and justice, requiring us to work to ensure equal opportunity to everyone, irrespective of race, age, gender, sexual orientation, HIV status, colour, class, ethnicity, disability, location and religion * honest and transparency, being accountable at all levels for the effectiveness of our actions and open in our judgements and communications with others * solidarity with the poor, powerless and excluded will be the only bias in our commitment to the fight against poverty * courage of conviction, requiring us to be creative and radical, bold and innovative – without fear of failure – in pursuit of making the greatest possible impact on the causes of poverty * independence from any religious or party-political affiliation * humility in our presentation and behaviour, recognising that we are part of a wider alliance against poverty.

Media Strategy...

We will use film to educate, enlighten and support our campaigns.

External URL

http://www.actionaid.org.uk/