The End of the Line, tells the story of the devastating impact which over fishing is having on our oceans. Unless we do something now, there will be no fish in the sea by the middle of this century Based on the book by former Telegraph journalist Charles Clover and filmed over two years, the film shows who is to blame and what we can do about it.
The film was released in UK cinemas on June 8th and generated a huge amount of press and public interest.
The campaign:
The film has three messages for consumers, citizens and companies:
Ask before you buy:
only eat sustainable seafood.
Tell politicians:
respect the science, cut the fishing fleet
Join the campaign
for marine protected areas and responsible fishing
The film was funded by a collection of third sector organisations starting with the Channel 4 BRITDOC Foundation and including World Wildlife Fund, Oak Foundation, Waitt Foundation, MarViva and Marine Stewardship Council. The distribution partners also included Waitrose, Google and Greenpeace.
if you can help even more people see this film or join the campaign please get in touch